What happened to Rentrak?
What happened to Rentrak?
After Comscore’s board pressed Wiener and Hofstetter to make cuts in order to generate short-term profits, the pair resigned. Rentrak executives have filled that leadership vacuum and prioritized the company’s small-but-growing TV business in the near term, potentially at a cost to the company’s long-term prospects.
What does Rentrak do?
Company information Rentrak publishes weekly entertainment charts ranking the top ten in box office, video on demand, DVD sales and rentals, video game sales and TV engagement.
Who bought Rentrak?
Rentrak Corporation was acquired by comScore for $732M on Sep 30, 2015 . This deal was done in Stock .
How does Rentrak work?
The way the business works is that Rentrak combines television viewing data from a household base of over 15 million with demographic data such as income, car titles, shopping habits, etc. It is the basis of what will allow for ever more targeted and higher ROI advertisements in television.
How does Comscore compile its data?
Data projection: For analytics, Google uses the “real-time” data, and then records and stores the anonymous data. Comscore makes estimations based on the pool of panelists that are tracked via plugins or cookies.
Who are Comscore competitors?
comScore competitors include Quantcast, Moat, Bitly, Nielsen and Tivo.
How many employees does Comscore have?
Employees. More than 1,700 people worldwide comprise Comscore’s team of data scientists, product engineers, customer success partners, and more. Our core values of Integrity, Velocity, Accountability, Teamwork, and Servant Leadership permeate everything we do.
What does Comscore Inc do?
Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences.
Who are comScore competitors?
What is quantcast measure?
Quantcast Measure lets you track visitors and tells you who is visiting your digital property or other properties and includes: User demographics and psychographics. The businesses and industries those demographics and psychographics represent.
Who owns Comscore Inc?
|Founder||Magid Abraham and Gian Fulgoni|
|Headquarters||Reston, Virginia, U.S.|
|Key people||Bill Livek (CEO and Executive Vice Chairman)|
|Number of employees||1,200+|
What is Quantcast used for?
Quantcast Measure helps you measure and define your audience and traffic on all parts of your site. Quantcast Measure shows you the behaviors of your audience at scale so you can develop a tailored strategy to give your readers exactly what they’re looking for.
Where is Rentrak located in the United States?
Rentrak is headquartered in Portland, Oregon, United States, with additional offices in the United States and around the world. In February 2016, comScore completed its acquisition of Rentrak in an all-stock deal, valued at $768 million.
Who is the current CEO of Rentrak Inc?
Bill Livek, Rentrak’s current Vice Chairman & CEO, will serve as the company’s Executive Vice Chairman & President. Mel Wesley will continue as the Chief Financial Officer, and David Chemerow, Rentrak’s current COO & CFO, will serve as a strategic advisor to the CEO, focused on the successful integration of the two companies.
What does Rentrak do for the entertainment industry?
Rentrak publishes weekly entertainment charts ranking the top ten in box office, video on demand, DVD sales and rentals, video game sales and TV engagement. Rentrak began as a nationwide video chain named National Video, which was founded and incorporated in 1977.
Is there a merger between comScore and Rentrak?
Reston, VA, and Portland, OR, September 29, 2015- Comscore, Inc. (NASDAQ: SCOR) and Rentrak Corporation (NASDAQ: RENT) today announced that the companies have entered into a definitive merger agreement under which the companies will combine in a stock-for-stock merger.