What should I put in my alt text for SEO?

Image Alt Text Best Practices

1. Describe the image, and be specific.
2. Add context that relates to the topic of the page.
3. Keep your alt text fewer than 125 characters.
4. Don’t start alt text with “picture of…” or “Image of…” Jump right into the image’s description.
5. Use your keywords, but sparingly.

How do I write SEO friendly alt text for an image?

Tips for writing ‘good’ alt text

1. Be specific, and succinct. Describe the content of the image without editorialising.
2. Never start with “Image of …” or “Picture of …”
3. Use keywords sparingly.
4. Include text that’s part of the image.
5. Don’t repeat yourself.
6. Don’t add alt text to ‘decorative’ images.

Is alt text important for SEO?

How Does Alt Text Impact SEO? We’ve already highlighted that setting alt text for images is very important for SEO and is a key contributing search engine ranking factor. Alt tags provide context to what an image is displaying, informing search engine crawlers and allowing them to index an image correctly.

Should all images have alternative alt text?

Rule Description All images must have alternate text to convey their purpose and meaning to screen reader users.

How do I make an accessible text Alt?

The alt attribute should typically:

1. Be accurate and equivalent in presenting the same content and function of the image.
2. Be succinct.
3. NOT be redundant or provide the same information as text within the context of the image.
4. NOT use the phrases “image of …” or “graphic of …” to describe the image.

How do you add alt text to an image?

To add alt text to a picture, shape, chart, or SmartArt graphic, right-click on the object and choose Format Picture. In the Format Picture panel, choose the Layout and Properties icon. Then choose Alt Text. Add a title for your object, then a description.

What is an alt tag for images?

ALT tags or ALT attributes are “alternative text” for an image. ALT tags are used to describe the image or what the image is representing. One of the main purposes of ALT tags is for the benefit of visually impaired users who use screen readers when browsing.

Why image SEO is important?

Image SEO can really boost your ranking in Google’s image search. This, in turn, will bring in more traffic, especially if you are selling products online. Positive User Experience: SEO friendly images is known to positively impact the overall user experience.

Do you need alt text for buttons?

Images that are Links or Buttons Alt text or text associated with the image should give you a clue about what will happen when you follow the link or activate the button. If there is no text around the image, it NEEDS alt text!

What is alt text for images and why is it important for SEO?

It’s a short HTML attribute that is a description of about 100 characters that you assign to the images on your web page to describe what the image is. Although it’s not always visible to regular visitors, alt text for images helps search engine crawlers and screen reading tools to understand the appearance and function of your images.

Which is the best alternative text for SEO?

Fortunately, there’s a relatively simple way to solve this problem to improve your SEO and user experience: image alternative text. What Is Alternative Text? Alternative text, often just called “alt text,” is an HTML attribute added to image tags to provide a description of the image:

Where does alt text go on a website?

Alt Text for SEO: How to Optimize Your Images Joshua Hardwick Updated: May 19, 2020 Alt text (alternative text) describes an image on a web page. It lives in the HTML code and is not usually visible on the page itself.

Is it good to put alt text on an image?

Image SEO Using alt text on your images can make for a better user experience, but it may also help earn you both explicit and implicit SEO benefits. Along with implementing image title and file naming best practices, including alt text may also contribute to image SEO.