What is a Cool Merchant?
What is a Cool Merchant?
FRONTLINE journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America. …
Who directed Merchants of Cool?
Barak Goodman
The merchants of cool [videorecording] / produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston.
When was cool merchants released?
21 May 2002
It features hits from both Bad Company and precursor band Free as well as two new studio tracks, “Joe Fabulous” and “Saving Grace”. It is their only album not to feature guitarist Mick Ralphs….
| In Concert: Merchants of Cool | |
|---|---|
| Released | 21 May 2002 |
| Genre | Hard rock |
| Label | Sanctuary |
| Producer | Bad Company |
Who are the merchants of cool in America?
They comb the streets, the schools, and the malls, hot on the trail of the “next big thing” that will snare the attention of their prey – a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America.
Who are the merchants of Cool on Frontline?
The Merchants of Cool. FRONTLINE journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups.
Who are the characters in merchants of cool?
The “midriff”–the character pitched at teenage girls, is the highly-sexualized, world-weary sophisticate that increasingly populates television shows such as Dawson’s Creek and films such as Cruel Intentions. Even more appealing to marketers is the “midriff’s” male counterpart, the “mook.”
How much money does merchants of Cool make?
They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the “next big thing” that will snare the attention of their prey–a market segment worth an estimated $150 billion a year.